Engaging young alumni is changing as the use of technology and the behaviors of each class differs. Understanding how to engage young alumni could be key for colleges as these alumni become more financially stable and able to donate money to the college in the future.
3 Non-Financial Ways that young alumni can give back to their college include:
1. Alumni-Specific Seminars
A way to engage young alumni is to hold various seminars for young alumni to better themselves as they are busy beginning a career. Seminars for young alumni could include money-management topics, networking early in their career and other engaging topics. In these seminars, ask the older alumni to host or present, and be sure to recognize the donations of other alumni which make events like this possible. Young alumni need to see how involved other classes of alumni are, convincing them to financially contribute to the college in the future.
2. Organized Volunteering Events
The students graduating today are becoming more socially conscious and interested in improving the community they inhabit. Universities and colleges can use the alumni’s time while they do not have family obligations and managerial-level career commitments on the weekend, and put that time towards volunteering(on campus or not).
3. Social Media Engagement
Some new graduates do not have the money or large amounts of time to engage with their university. However, engaging with other alumni via social media can integrate more alumni into the alumni systems that each college has in place. With more number of alumni engaging with the Office of Development or Office of Alumni, the more likely that donations will increase. It is as simple as posting about giving campaigns by the college, efforts by the college that need specific funding and more. Allow young alumni, who fundamentally understand social media, to engage a certain portion of the alumni population.