Will social media fundraising ever live up to its hype?

The efficacy of online fundraising continues to be a puzzlement. For years it has appeared that disaster relief agencies, with their urgent calls to action, were the only organizations that could expect to enjoy any real success. But recently, I witnessed a community give day in my home community where 8,000 donors gave more than $800,000 for local causes. Some in higher education have had similar success with giving days. Just as with the ice bucket challenge, these high-profile, innovative appeals seem to enjoy greater than normal success.

A recent Chronicle of Philanthropy article bears this out. In an environment of generally mediocre results, schools are beginning to have success with giving days and other innovative approaches. I presume that as people accumulate experience giving online through such special initiatives, they’ll get in the habit and start giving online regularly. This ought to be inevitable, but despite repeated predictions by social media prognosticators, it hasn’t happened yet.

Thoughts?

Online Fundraising and Social Media

Leave a Comment

We thought you might like...

Community College Summit Survival Guide Download
A community summit is a highly structured event whereby community and business leaders, elected officials and educators…
Downloaded 36 times.
Community College Fundraising Campaign
Preparing for a second campaign for any community college is in many ways similar to preparing…
Downloaded 28 times.
How to Prepare an RFP
It is a pleasure for a fundraising firm to respond to well-constructed RFP’s because it not…
Downloaded 36 times.
Make-More-Money-From-Your-Alumni-Thumbnail
Have you adapted you fundraising methodologies to the status changes in your alumni? Recognizing the differences…
Downloaded 33 times.

More from Our Blog

View all projects

Subscribe to Our Blog

Each week, our team of experts will put share their experiences, tips and viewpoints in all areas of higher education consulting, leadership, and fundraising. We're a team that consists of tenured individuals who have made it their life’s work to help solve some of the issues surrounding community colleges today. Some of our topics include:

  • How to connect and establish relationships with your alumni
  • Ways to create impact with all generations of people
  • How to raise more on a tight budget
  • How to properly manage your reputation online
  • Ways to prepare for a feasibility study
  • And more!