3 Reasons Your College Should Publish a Digital Newsletter

Chances are your foundation and/or alumni office already publishes a printed newspaper on a regular basis. Now that you’ve done the hard part of pulling together great content that highlights your college’s success and the many people that support it, it makes sense to take the extra step of producing a digital version. For a little extra effort you can significantly increase readership and engagement among your alumni, donors, and volunteers.

1. Your Constituents Have Gone Digital

Content and media of all kinds is now specially formatted for consumption on mobile devices because that’s where people access much of the information they consume. Yes, you do have constituents that prefer to have a quality printed newsletter in their hands and I agree that you should keep sending them one. Having said that, the future is digital and the future is already here. You will engage a greater portion of your audience by providing them with a digital option.

2.  It Is Almost Free

Once you’ve done the setup work to create a distribution list and/or purchase an email marketing solution like MailChimp or Constant Contact, the rest can be automated over time. In addition, most third-party email platforms provide useful engagement analytics. Speaking of engagement . . .

3. Engagement, Engagement, Engagement

The greatest collateral in the world – regardless of whether it is print or digital – is meaningless if it doesn’t engage your audience and inspire them to take action. A digital newsletter allows you to increase engagement with embedded videos of students, links to additional information, social media widgets and more. By including these interactive features in your digital newsletter you allow the reader to opt-in to learning more about something that catches their eye in the moment.

Ultimately, a digital newsletter gives you a variety of ways to creatively share it and connect with your audience. A small investment of time and capital up-front will yield great results for your college, your students, and the communities you serve.

Community Colleges should start a digital newsletter

Leave a Comment

We thought you might like...

Community College Summit Survival Guide Download
A community summit is a highly structured event whereby community and business leaders, elected officials and educators…
Downloaded 60 times.
Community College Fundraising Campaign
Preparing for a second campaign for any community college is in many ways similar to preparing…
Downloaded 54 times.
How to Prepare an RFP
It is a pleasure for a fundraising firm to respond to well-constructed RFP’s because it not…
Downloaded 56 times.
Have you adapted you fundraising methodologies to the status changes in your alumni? Recognizing the differences…
Downloaded 47 times.

More from Our Blog

Subscribe to Our Blog

Each week, our team of experts will put share their experiences, tips and viewpoints in all areas of higher education consulting, leadership, and fundraising. We're a team that consists of tenured individuals who have made it their life’s work to help solve some of the issues surrounding community colleges today. Some of our topics include:

  • How to connect and establish relationships with your alumni
  • Ways to create impact with all generations of people
  • How to raise more on a tight budget
  • How to properly manage your reputation online
  • Ways to prepare for a feasibility study
  • And more!