Content Marketing Strategy

Alumni Development

Alumni development can become an important element in a community college's institutional advancement program as a way to raise funds, enhance volunteerism, establish additional relationships throughout the service area and advance awareness of your college's programs and services.

Activities associated with alumni development are important elements in a community college's institutional advancement program. Not only is this endeavor a significant way to raise funds but it is an equally important way to enhance volunteerism, establish additional relationships throughout the service area and advance awareness of your college's programs and services, which can result in significant returns for many years.

Alumni program development mission and vision

Alumni program development organization structure, staffing and roles

Alumni awareness, giving and advocacy objectives

Alumni fundraising methodologies, strategies and tools

Alumni marketing and communication strategies and tactics

Alumni social activities and special events

A thorough and objective appraisal of your current alumni development program, alumni association and alignment of college and foundation efforts

A five-year plan and one-year implementation schedule for your alumni program based upon the mission, goals and objectives of your college

Targeted strategies for alumni development prioritization, segmentation, prospect research, cultivation and solicitation

Higher Education Downloads

Through our association with many community and technical colleges throughout the nation, we've gained unique insight into the internal challenges, opportunities and visions common to our nation's higher education programs. Take advantage of our experience and learn how your organization or college can achieve success through leadership, workforce and resource development efforts.