Just released from the “Trends Report 2016” produced by the Chronicle of Higher Education are 10 key higher-education trends for college leaders. Among the trends listed is: “A reliance on better marketing to survive enrollment challenges and create a stronger institutional identity.” Digging into this trend, marketing is key to a successful institution that meets […]

Chances are your foundation and/or alumni office already publishes a printed newspaper on a regular basis. Now that you’ve done the hard part of pulling together great content that highlights your college’s success and the many people that support it, it makes sense to take the extra step of producing a digital version. For a […]

In my last post I shared a few ways in which a blog written just for your colleagues can inspire them to act as advocates for your foundation. Committing to writing a blog is one thing. Getting people to read it, however, is where the rubber meets the road. Here are a few strategies for […]

The importance of training and inspiring Foundation Board Members, alumni and volunteers to act as ambassadors of College cannot be overstated. Often times, however, we tend to overlook another critical group. Few people are better equipped to share powerful stories about student successes than faculty and staff. The problem is they often times don’t realize […]

By now, we’ve all figured out that Social Media is here to stay and that it can play an important role in Community College fundraising. The problem is that many foundation and alumni shops are handcuffed by common myths about the role of social media in college advancement. Here are five myths your foundation should […]